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Increase impact with personalization |
Personalized brochures & inserts Consider using personalization to add impact to materials such as brochures, payroll inserts, newsletters, training materials and other communications that can be customized for specific target lists. Reasonable cost for increased impact Today's digital color laser technologies make it much more cost-effective to add personalization for only a modest additional cost. Some studies report that personalization significantly improves response time and response rates, amplifying the impact created by printing in color. You might use personalization for project like these:
Plan before you design Remember to talk with your printer as early as possible so your designer will understand any special setup that may be required for your personalization project. Personalization doesn't have to be elaborate to be effective. Simply adding a person's name to the front of a brochure or the cover of a binder can generate good will and improve the impact of your materials. Use our technical support RE:Print is experienced with a wide variety of personalization projects. Why not put our experience to work for you?
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Positive effects of personalized color printing An Infotrends/Cap Ventures Study, The Value of Color, found that personalized color printing increased response rates by 36.0%, increased average order size/value of order by 24.5%, increased repeat orders/order retention by 47.6%, increased overall revenue/profit by 31.6% and increased response time by 33.9%. |
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